Tourism is one of Scotland’s most important industries, touching on every part of the country including, of course, Midlothian. A huge amount of activity has been undertaken since the last Midlothian Tourism Action Plan, covering 2013-15, and this strategy is a natural follow-up to that.
In our fast-moving world, it is impossible to predict the future but this strategy sets out the direction for tourism in Midlothian up to 2020. It has been compiled following very wide consultation with members and supporters across Midlothian, reinforcing the fact that tourism is, indeed, everyone’s business.
Our plan for Midlothian makes links with the national tourism strategy Tourism Scotland 2020 and builds on the success of the opening of the Borders Railway in September 2015, which put Midlothian firmly in the spotlight. Our priorities capitalise on Midlothian’s strengths and opportunities and, each year, we will agree an action plan showing how the strategy will be implemented in more detail. Midlothian Tourism Forum, a membership organisation, enjoys the ongoing support of Midlothian Council and VisitScotland and, as members, we are extremely grateful for that. Accordingly, this strategy will be implemented in partnership with them and others who share our aim of making the most of tourism across the area. We hope that this strategy, covering 2016-2020, will encourage more people to visit Midlothian, enjoy a better experience in Midlothian and return to Midlothian, and we look forward to working through the priorities over the next five years.
Midlothian Tourism Forum